Looking for technical seo knowledge? In this blog, London-based search engine optimization (SEO) specialist with extensive experience in a wide range of digital channels and strategies, including social media, local SEO, link building, PPC, and content marketing. As an expert in technical SEO and Search Engine Optimization (SEO), he provides advice to organizations around the world that are looking to optimize their online presence and grow their online businesses.
What is technical SEO?
One of the most common questions I’m asked by agency clients is, Why do we need to know about technical SEO? Can’t you just take care of it, and we can focus on content marketing and branding? Yes, we can. And, no, you don’t have to worry about it. But there are some very good reasons why technical SEO should be part of your digital strategy. Here are five tips to help you get started In addition to ensuring that search engines crawl and index your site properly, a good technical SEO strategy helps improve user experience (UX) and engagement rates. The benefits of having an effective technical SEO plan include:
Technical SEO also helps you avoid costly penalties like Penguin or Panda updates—and if your business relies heavily on organic traffic, then that’s certainly worth thinking about!
Benefits of technical SEO
If you’re not familiar with technical SEO, it’s a process to ensure your website is set up to rank well on search engines. A lot of people think that search engine optimization is only about content, but that’s only half of it. There are many things you can do at a code level (such as using keywords, meta tags and alt text) to make sure that search engines know exactly what your page is about.
Step through which you can do technical seo
Implementing technical SEO is a key factor to take into account when marketing and promoting your website, which will help you increase your site’s visibility. Here are 5 essential tips you can use to get started on improving your site’s technical seo . . .
Keyword Research
As Google’s algorithm is constantly evolving and changing, it’s increasingly difficult to achieve good rankings without a solid keyword research strategy. Your search rankings are determined by what keywords you choose and how they perform. A good practice is to combine long-tail keywords with short ones. If a user searches for avg 2 year auto loan rates, you can rank better if you use average 2 year car loan rates as well.
Keyword Planning
Keywords are still an important part of search engine optimization, but there’s a misconception that it is all about keyword stuffing. While finding new keywords and keyword variations is good practice, it can’t be done by just including your keyword everywhere. There are tons of tools available to help you with keyword research.
Title Tag Optimization
The title tag of a webpage is by far one of its most important elements. It’s what helps Google identify what that page is about and even leads to some ranking signals (which can be useful, depending on where you rank). Title tags should be between 50-60 characters and focus on keywords that are relevant to your business and industry. This post will outline several ways to optimize your titles.
URL Optimization
When it comes to technical SEO, your URLs should be as short and simple as possible. Your URL’s goal is to help users understand what content they are clicking on and where it takes them. It’s best practice to keep them under 20 characters so that mobile users can easily copy and paste your URL into their browser without having to scroll too far.
Heading Tags Optimization
Headings tags are very important to optimize on your website as they show up in search engine results page. It is important to know about heading tags so that we can make use of them to boost our website traffic and give a better look of web pages. Before using heading tags, it is important to understand what they are and how they appear on search engine results page.
Conclusion
SEO is no longer a black box. As SEO expert RoShan says, There’s more structure to SEO now than ever before. You can actually see how other websites are ranking and you can use that information to rank better yourself. The good news is there are lots of tools available that make it easier to do SEO. If you want your site to be successful, don’t leave SEO up to chance—it’s too important. Make sure your site ranks well on search engines with these five tips from SEO expert RoShan in London.
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