Benefits of local seo: Local SEO has taken off in recent years and allows small businesses to get big returns on their marketing efforts by ranking high in search engines that are specific to their local area, rather than nationally. Many business owners don’t take advantage of this opportunity, but those who do reap many benefits that are too valuable to pass up. If you aren’t currently working with a local SEO expert or paying close attention to your local SEO strategy, these 9 benefits of local SEO should convince you that it’s time to start implementing these changes in your business today!
1) Get Found by People Searching in Your Neighborhood
Being found by people searching in your neighborhood is one of the most important benefits of local SEO. If you’re a local business, it’s likely that most of your customers are coming from your immediate area. By optimizing your website for local search, you can increase your chances of being found by these potential customers.
2) Get Found by Businesses with Similar Names
If you have a unique business name, chances are good that you’ll be the only result when someone searches for your business. But what if your business name is similar to another business in your area? Local SEO can help you get found by businesses with similar names.
3) Rank Well for Common Searches on Maps
One of the great benefits of local SEO is that it can help you rank well for common searches on maps. When people search for businesses on maps, they’re typically looking for something nearby. So, if you can optimize your business listing for local searches, you’re more likely to show up in the search results.
4) Link to Your Website from Local Directories
One great way to improve your local SEO is to get your website linked from local directories. This helps Google understand that your website is relevant for local searches. Plus, it’s an easy way to get some high-quality backlinks. Here are a few things to keep in mind when you’re linking from local directories:
- Make sure the directory is relevant to your business.
- Check the directory’s PageRank before you submit your listing.
5) Increase Brand Awareness
The first and most obvious benefit of local SEO is that it can help increase brand awareness for your business. When customers search for businesses like yours in their local area, your business will come up more often in the results. This increased visibility can lead to more customers becoming aware of your brand and what you have to offer.
6) Market Multiple Services Locally
By marketing multiple services locally, you can appear in more search results, reach a wider audience, and get your name out there. Plus, local SEO can help you build trust and credibility with potential customers.
7) Backlinks are more valuable locally
Backlinks are important for any website looking to rank higher in search engine results pages (SERPs), but they can be especially valuable for businesses targeting a local audience. This is because backlinks from local websites are seen as more relevant by search engines when determining the ranking of a local business. In other words, if you’re a local business looking to improve your SERP ranking, you should focus on building backlinks from other local websites.
8) Expand your reach easily
One big benefit of local SEO is that it can help you expand your reach easily. By optimizing your website for local search, you can appear in front of people who may not have heard of your business before but are searching for businesses like yours. And since they’re already interested in what you offer, they’re more likely to become customers.
Local SEO is cost-effective (three sentences): Another great benefit of local SEO is that it’s quite cost-effective.
9) Competitive Advantage
One of the most significant benefits of local SEO is that it can give you a competitive advantage over other businesses in your area. By targeting local keywords and phrases, you can reach potential customers who may not be aware of your business.