Picking an SEO agency can be challenging, but it’s critical to your company’s success that you make the right choice. While there are many factors to consider when deciding which one to work with, you should consider your primary objective first, and then look at the agency’s capabilities to find out if they can help you accomplish it. If you need assistance selecting the right B2B search engine optimization agency, read on to learn how to find one that fits your needs.
Step 1: Research Your Target Market
Before you start looking for a B2B SEO agency, you need to have a good understanding of your target market. Who are your ideal customers? What needs do they have that your business can address? What are their buying habits? Answering these questions will help you narrow down your search for an agency that specializes in working with businesses like yours.
Step 2: Define Your Exact Needs
When you’re looking for a B2B SEO agency, the first step is to figure out what your needs are. Do you need help with link building? On-page optimization? Technical SEO? Once you know what you need, you can start looking for an agency that specializes in those services.
Step 3: Narrow Down Your Shortlist
Now that you have a list of potential agencies, it’s time to start narrowing things down. The first step is to take a look at each agency’s website and see how well they are ranking for various keywords. If they can’t get their own site to rank, there’s no way they’ll be able to do the same for yours.
Step 4: Create A Dossier of Questions
Now that you have a few potential agencies in mind, it’s time to do your due diligence and investigate each one. The best way to do this is by creating a dossier of questions that you can ask each agency. This will help you compare and contrast the agencies, and eventually make a decision.
Step 5: Create A Comparative Table for each Finalist
You’ve created a shortlist of agencies that you’re interested in working with. Now it’s time to start getting more information from each one. A great way to compare and contrast agencies is to create a table with all of the pertinent information. Here are some of the things you’ll want to include:
- Services offered
- Years in business
- Client list
- Case studies
Step 6: Complete Their Application Form, then Contact Them
Most B2B SEO agency will have an online application form for you to fill out. This is usually short and only asks for basic information like your name, email, website, and a brief description of your project. After you complete the form, the agency will likely contact you to discuss your project in more detail and provide you with a proposal.
Step 7: Speak With Each Of The Finalists