Local SEO for doctors: There are many different aspects to local SEO, and it can be overwhelming if you’re just getting started with the process. But that’s okay! You don’t have to know everything all at once; this guide will walk you through the steps of setting up local SEO for your practice and get you started on the right foot. By the end of this article, you’ll have an understanding of the basics, and be ready to take action and start growing your local online presence!
The basics of local SEO for doctors
Local SEO is all about making your website more visible in search results for people who are searching for businesses in your area. To do this, you need to make sure your website includes key information about your business, like your name, address, and phone number. You also need to create citations—listings of your business on other websites that include your name, address, and phone number. Creating citations helps improve your visibility in search results.
Local targeted keywords
When it comes to Local SEO for doctors, the first step is to identify relevant, targeted keywords. Think about what potential patients in your area might be searching for when looking for a doctor. Once you have a good list of keywords, you can start optimizing your website and online presence to rank higher in search results.
Improve your NAP
Your NAP, or Name, Address, and Phone number, is one of the most important aspects of your local SEO. Make sure that your NAP is consistent across all platforms, including your website, social media profiles, and online directories. Also, take advantage of Google My Business to help improve your visibility in search results.
Optimize your web presence
Your website is the foundation of your online presence, so it’s important to make sure it’s optimized for both search engines and potential patients. Here are a few tips:
- Make sure your website is mobile-friendly and responsive, as more and more people are searching on their phones.
- Use keyword-rich titles and descriptions to help improve your site’s ranking in search results.
- Add schema markup to your website to give search engines additional information about your practice.
Create a Google My Business profile
If you want to improve your local SEO, one of the first things you should do is create a Google My Business profile. This is a free listing that allows you to control how your business appears on Google Maps and in the local search results.
Get reviews from patients
The first step is to get reviews from patients. You can do this by sending out surveys, asking for feedback in person, or even setting up a Google My Business account and encouraging patients to leave reviews there. The more reviews you have, the better your chances of ranking higher in search results.