Do you know the importance of On-Page SEO and Off-Page SEO? In this blog, you will learn 7 importance of On-Page SEO and Off-Page SEO.
Search engine optimization (SEO) is an important part of any successful web marketing campaign. However, many website owners don’t realize that there are two main categories of SEO, both of which are crucial to your business success. The two types of SEO include on-page and off-page SEO and it’s important to have both types in place if you want to reach the top results on major search engines such as Google and Bing. Here’s what you need to know about both kinds of SEO and how they can help your online business stand out from the competition.
1) On-page Optimization
Every word on your site should be there for a reason. Keywords, titles, headings, descriptions: all must be carefully chosen to maximize relevancy. An oft-forgotten part of SEO is keyword density; you shouldn’t go overboard with keywords (that’s called keyword stuffing), but neither should you skimp by ignoring them entirely.
2) Page Elements
While Google considers many different factors in its search algorithm, one important factor is content quality. There are several things you can do to help your site’s content get noticed. Use descriptive URLs, write well-researched content and include unique page elements like videos or infographics that make your site stand out from competitors. Content should be written for users, not just search engines.
3) Keyword Research
Creating a website’s content is one part strategy, one part execution. The first step in creating a digital piece, particularly if you’re trying to build out a content marketing strategy, is choosing your keywords. And when it comes to keyword research, there are two pieces of data that marketers will use as input: (1) search volume, or how many times a month/year people search for that term; and (2) competitiveness, or how tough it will be to rank for that keyword.
4) Titles And Meta Descriptions
The title and meta description tags are what people see when they search for your site. The more appealing you make these titles, in a way that reflects what your website is about, the more likely someone will click on it. Likewise, meta descriptions need to be enticing and informative enough to persuade a searcher to visit your site.
5) URL Structure And Permalinks
The permalink for a website is like a website’s address. The URL structure for your business should be easy to remember, and ideally it should not include too many words. Keeping things simple can help visitors more easily find what they’re looking for, which will make them more likely to stay on your site or click over to yours from another one. Search engines also prioritize websites with simple URLs over those that are overly complex, so it might behoove you to keep things tidy!
6) Anchor Text
An anchor text is a clickable link placed within in your web content (such as an H1 heading) that directs readers to another website. When users click on these links, they are transferred to a different URL, which often drives traffic from one site to another. According to Google, creating contextually relevant links between your own website and other reputable websites will help you improve search engine rankings.
7) Image ALT Tags
Use image ALT tags to describe images that are important for your page’s on-page SEO. Don’t forget about Google Image Search, though—if you leave these tags blank, then your images won’t appear in Google Image Search. Alt text should be descriptive—don’t just repeat what’s already in your image file name!